Key success indicators (KPI): Define in advance key Moj Database success indicators such as conversions, CTR (click-through rates), ROAS (return on advertising budget) and others that are relevant to your goals. Facebook Pixel Analytics: Install the Facebook Pixel on your website to track user actions after interacting with ads. This will allow you to measure conversions and performance. Reports and statistics: Regularly analyze statistics in Ads Manager, including ad, audience and campaign metrics. Audience segmentation: Use audience segmentation capabilities for a more detailed analysis of how different groups of users respond to your ads. A/B testing: A/B test different ad versions, target audiences, and ad formats to determine what works best.
Conversion reports: Use conversion reports to evaluate which campaigns and ads are leading to desired user actions. Regular monitoring: Monitor daily, weekly and monthly results to quickly react to changes and optimize the campaign. Optimization and adjustment: Based on the analysis data, make the necessary adjustments to the advertising strategy to improve its effectiveness. Comparison with benchmarks: Compare your results to industry benchmarks or competitors to understand how well you are producing. Regular analysis of results will allow you to optimize your advertising