He influencer a must Influencers have become real assets for brands on social networks . Unlike celebrities, influencers are more accessible and profitable . Indeed, the French fax list have more confidence in influencers who establish a relationship of trust and transparency with Internet users. In addition, they all have an area of expertise ( beauty, fashion, lifestyle, etc. ), which allows you to find the influencer that suits you and who will be in tune with your products or services. To work with an influencer, you must first identify those who seem relevant to your strategy.
Then, get in touch with them in order to establish a solid relationship of trust together. Finally, do not lose sight of your objective, an influencer may be close to you, however, it remains above all a commercial relationship. Booming social commerce Many apps are implementing this social commerce trend . Social commerce, what is it? The principle is simple, it is the use of social networks by a brand to develop its sales. Instagram, Facebook, as well as Pinterest, have already launched their social commerce system. In view of the magnitude of this trend, we are convinced that it will mark the year 2019 and that market players will be able to innovate to stand out from the competition.