Semantic search: Search engines are now able to identify words and phrases Phone Belgiume Number Lis that are related to each other. This means that you no longer need to focus on exact keyword matches and can instead prioritize readability in your content. Many content optimization tools now have semantic search features, which will help you build lists of related terms to include naturally in your content. Topic clusters: These are groups of content topics used to build out your content strategy. They start with a content pillar page, which covers your target topic at a high level. Support the pillar page with a group of pages that break the target topic down into more specific concepts.
This strategy ensures that you cover each of your topics fully to build authority. It’s also an opportunity to build out your internal links, as each of the pages should connect to each other. EEAT: Google uses the EEAT framework to identify web pages with high-quality content. EEAT stands for experience, expertise, authoritativeness, and trustworthiness. You’ll need to demonstrate these qualities in your SEO content to achieve a high page rank in the search results. This is particularly important for pages that fall in the Your Money, Your Life (YMYL) category. These are pages that cover topics that could affect the reader’s happiness, health, financial stability, or safety.