The last time you got into your car, did you notice if your wheels were properly aligned? My guess is that 99.99% of you didn’t even consider it. And if you did, would you really know how to check anyway? But it’s an important question. Wheels being out of alignment can decrease gas mileage, reduce the longevity of tires through uneven wear, and make handling the car more difficult.
You might even say that it Phone Number List can cost you in traffic. The same is true for your website. Right now, your website may be out of alignment in ways that your eye isn’t trained to see. If so, it’s likely also costing you in traffic and conversions. Let’s take a look at three of the most common and correctable ways that websites get out of alignment, and what to do about them. 1. Slow load times Open up your site in a new browser. How quickly does it load? Does it hang up at all? If it hangs — longer than a second and a half maximum — just know that if you weren’t you, you wouldn’t have waited for it.
Site speed is no longer a buzz term. Its impact is no longer conjecture. Here’s a headline from May 2012: Slow-loading websites cost retailers £1.73bn in lost sales each year. We’re nearing May 2013. If that number has changed, it’s gone up, because attention spans aren’t getting any longer. What we found was that people are pretty patient for up to two seconds. That quote is from University of Massachusetts professor Ramesh Sitaraman, who published a recent paper on the topic of online attention spans.
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