Laurel and Hardy. Batman and Robin. Superman. Which of these doesn’t quite fit? Yup, it’s the guy who can’t handle Kryptonite. If Superman is in trouble, there’s almost no one to rescue him. But Hardy or Batman can get into all kinds of crazy trouble, and they’ll always have a nice partner there, ready to back them up. The same applies to what I call the “Double-Whammy Headline.”
It’s just like the usual compelling Phone Number List headline that draws in your reader … but it’s got backup. Let me explain … What’s a Double-Whammy headline? A double whammy headline is a headline with a sidekick. And, like most partnerships, one partner takes on a slightly bigger role. Let’s jump right in with a few examples: Why Every Small Business Needs a Sales Analysis — And How to Complete it in 20 Minutes Why Quarterly Analysis can Increase Business by 50%: The Three Key Steps The Rumiddha Method: 4 Steps to Achieving a Thriving (and Profitable) Online Forum The Keyboard Wheel (And How it Helps You Decide the Right Colour for Your Website)
Why Small Businesses Don’t Grow — And How to Use Autoresponders to Increase Your Business by 27% Every Year The first part of a few of these headlines could almost stand alone … Why Every Small Business Needs a Sales Analysis Why Quarterly Analysis can Increase Business by 50% The Rumiddha Method The Keyboard Wheel Why Small Businesses Don’t Grow Some of them actually work quite well by themselves. Technically, that’s the goal. To write one part so well that the first part is already a complete headline. Yes, all by itself. It could steal the show without having the add-on.
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