e market is moving rapidly towards account based marketing (ABM). Companies buy products, not just individuals, so while targeting individuals can be a good strategy, marketers also need to target the the broader companies identified as the best targets. While buyer personas are interesting, the value of predictive in the context of media spend is an ability to create account personas.” As one of the leaders in the paid media ecosystem, MediaMath has also seen the usage of predictive technologies drive strong results Italy Phone Number List for marketers. Chris Victory, MediaMath’s VP of Strategic Partnerships and Business Development, shared: “Predictive marketing has come a long way, from a concept to a value-creating practice for advertisers. Implemented correctly, predictive marketing will become one of the next big areas of investment in audience targeting. Advertisers are now not only targeting on demographic attributes and in-market signals, but are buying with confidence on individuals that will actually engage with ads and perform specific actions.” According to Pete Schott, Product Marketing Manager at LinkedIn: “By using predictive analytics and other data sets across multiple systems like this, marketers not only increase the ROI of each system, but they create a better experience for the prospects and customers that are impacted by it.
This is what separates the great marketers from the good.” Predictive marketing technology gives marketers the ability to achieve full potential from their data. Start gaining more value from the 1st data within your CRM and/or marketing automation platform and consider using predictive marketing technologies to make your paid media campaigns more efficient. Do you have experience implementing predictive technology in your marketing campaigns? Or do you plan to? Share your story in the comments below.Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing, which is a strategy in itself. Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation, and social media.
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