Every day more people join the era of content generation, both to talk about the most trivial topics and to continue training an expert audience in certain areas. Many do it through the creation of a podcast , one of the most listened to and fashionable formats today. In fact, according to the Annual Online Audio Study by IAB Spain, 70% of Internet users already consume online audio on a daily basis. Therefore, if you want to know everything about podcasts , in this article we explain what a podcast is and how you can make one. Keep reading! It may interest you: Master in Digital Marketing INDEX OF CONTENTS What is a podcast ? A podcast is a radio program broadcast over the Internet . A customizable audio file that can be shared on web pages, blogs and popular platforms such as iTunes, Spotify or SoundCloud. This format is taking the world of entertainment by storm, as the audios can be downloaded, shared and are easy to listen to.
We are talking about cell numbers list a series of audio episodes, usually focused on a particular topic or area. Many will think if this means going back to the radio. Certainly, it has to do with sound reproduction. However, the podcast brings together the best of radio and the Internet: being able to let the imagination fly with the novelty that the listener has the power to decide . You can decide when to listen to it, how often, repeat if you want, pause it, come back later or choose the desired platform to listen to it. Many have even gone further and have video versions to win over different audiences. Podcasting has arisen from the need to produce background content. It entertains, educates and inspires the listener while performing routine activities. This user need has created a new alternative and form of connection between brands and people, forming part of the marketing strategy of many companies. Listening with headphones generates an intimate contact between sender and receiver, causing 80% of listeners to listen to the entire episode or most of it. podcast history The term podcasting was heard for the first time in 2004, in an article in 'The Guardian' written by the journalist Ben Hammersly in which he reflected on a possible boom in amateur radio, arguing that all the ingredients for it to succeed were there. It was cheap, popular, playable on MP3 players, easy to produce.
At the start of the new millennium, the term podcasting didn't even exist. However, with the advent of various technologies, the affordability of recording equipment and faster internet access, coupled with the rise of communities that crave specialized content on demand, has given rise to an entirely new medium. In 2005, large companies began to detect this opportunity. Apple led the way with iTunes 4.9 , the first update with native podcast support . In fact, also in 2005, George W. Bush became the first president to have a weekly speech on a podcast . As a curious fact, that same year the term podcast was declared word of the year by the New Oxford American Dictionary. The popularity of the medium was on the rise with Ricky Gervais, who set a Guinness record for becoming the most downloaded podcast , with no less than a quarter of a million downloads per episode.
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