Grow Your Business: Jiangsu Mobile Phone Number

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akhimoni
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Joined: Wed Jun 29, 2022 9:26 am

Grow Your Business: Jiangsu Mobile Phone Number

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Since digital marketing has been expanding, it is only natural that there are many things to consider. Apart from learning what search engine optimization (SEO) is, you also have to know the other side of the coin: search engine marketing (SEM). What Is Search Engine Marketing? SEM and SEO optimize the Jiangsu Mobile Phone Number visibility of websites on search engine results pages (SERPs) such as Google, Yahoo!, and Bing. The difference is that SEM is a paid ad while SEO is organic. Each time someone clicks on your Jiangsu Mobile Phone Number SEM campaign, you have to pay for it, which is why it is also known as pay-per-click (PPC) advertising. bugherd-campaign-dan-2022 To guarantee you would manage your budget for SEM campaigns and see actual results, we listed down the tips that can help you optimize them.



You could also watch this video to better understand what you need to do. Subscribe to our Youtube Channel for more digital marketing videos. 7 Strategies to Optimise Your SEM Campaigns 1. Use Ad Extension You should maximize the real estate space of your SEM campaign by adding ad extensions. They are Jiangsu Mobile Phone Number an extra feature that allows you to expand your ad with more Jiangsu Mobile Phone Number information such as your business address, contact information, and more web page links. Below is an example of an SEM campaign with ad extensions. Here, FIF Furniture Studio added more web page links to its SEM campaign, which can help attract more attention of those interested. sem-campaign-with-ad-extension-oom 2. Utilise Landing Pages A landing page is where visitors land once they have clicked on your SEM campaign.


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Unlike the home page, its primary goal is to nudge the visitors to take action. You can do that by adding an engaging call-to-action to your content instead of multiple call-to-actions to reduce the distractions on your landing page. That way, your visitors can focus more on the message your Jiangsu Mobile Phone Number SEM campaign would like to get across. 3. Do A/B Testing Another digital marketing strategy you should consider doing is A/B testing, which is also known as split testing. The purpose of this is to Jiangsu Mobile Phone Number determine which version of two different SEM campaigns works best for your potential customers. You will know the answer by comparing the number of clicks and how visitors interact with their respective landing pages. When doing A/B testing, make sure to run both SEM campaigns for a minimum of one to two weeks to gain enough data.
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