In macroeconomic terms, education is the phone number list foundation of science and technology, and the level of science and technology determines a country's economic capacity. In addition, as China moves further toward the ranks of the world's largest powers, the development of science and technology education is even more important. Although the society is aging and there are fewer and fewer students, families with children also attach great importance to education. Therefore, more and more money will be invested in education, and the market will continue to grow. In the education industry, from the educational stage, it can be divided into preschool education, K12 education, adult education, professional training education, etc. In terms of form, it is divided into offline and online education. Offline education is divided by functions, schools and institutions. And schools belong to regular education, not the scope of discussion, then the phone number list rest is training institutions. Training institutions such as: preschool English more, as well as professional adult training. In addition, there are door-to-door tutoring and offline education. Online education is differentiated according to the number of people. For example, 1-to-1 online education and 1-to-many online education are divided into small classes and large classes. The price is also more expensive when there are fewer people.
In terms of broadcast types, online education can be divided into live broadcast and recorded broadcast. With the rise of the short video industry, short video + education will be a good opportunity. Short videos are normally recorded as vlogs, and live broadcasts are played directly just like classes are now. Recording and broadcasting solve the phone number list needs of students to be able to attend classes anytime, anywhere, while live broadcasting solves the direct feedback of students in education to determine whether students have learned well. To ensure students' learning effect, this is the advantage of live classes. 2. Short video + education is an Phone Number List opportunity for online education Short videos cannot solve the pain points of education, because education itself is boring and uninteresting, while long videos and long content are the value of education, but short videos can help education to attract new people and form a good user growth. So before watching short videos + education, we have to solve 4 problems first. 1. What is the value of online education? First of all, the phone number list main body of online education is the teacher, and the carrier is the video. Since it is a teacher, there must be a gap between grades and knowledge reserves, which is poor resources. Therefore, in this industry, a good teacher is a valuable resource. However, this valuable resource will be replaced by AI in the future, which is another story. Since there are poor resources, the educational resources in the first- and second-tier cities are the best, while the teacher resources in the third- and fourth-tier cities will be poor. Then, through online education, the problem of resource balance can be broken. Effective resources can be decentralized, so the teachers are still those, but the online value is magnified. Then the imbalance of regional teachers is broken by online education, so the essence is to maximize the rationalization of the allocation of high-quality resources and maximize the resources.
Then there are 3 questions. First, what about teachers with poor qualifications? Second, can children in third- and fourth-tier cities enjoy the education of the best teachers? Third, are high-quality teacher resources really the best? The phone number list answer to the first question is: there is still room for teachers with poor qualifications. The essence of online education in the K12 and pre-school fields is a supplementary course outside the classroom, so teachers with poor qualifications cannot go to online classes. But for adult education, it is different, that is, the survival of the fittest in resource allocation. The last professional and skilled teachers can only keep some, and those who are unqualified will be eliminated. Although we maximize teacher resources, teachers and students are an interactive carrier, so in essence, there will not be many students in the course for the effect of listening to the class. This is the difference from ordinary entertainment videos. The answer to the second question is: whether the families of children in third- and fourth-tier cities can have enough money to buy courses becomes the key point. Therefore, it is necessary to give courses with a certain price position to children in third- and fourth-tier cities, that is, the course positioning and whether your product market is sinking. In addition, how much resources are needed to maintain these children and improve their grades is also a key point. Therefore, if the resources of teachers to maintain are too high, then phone number list education needs to be aimed at high-end market groups, and there will be problems in sinking education in third- and fourth-tier cities. Therefore, when resources and capabilities are sufficient, it is a strategic way to gradually sink the market. The answer to the third question is: high-quality teacher resources are not necessarily the best, because it depends on the attributes of your company. In addition, high-quality teachers are resources that everyone grabs, just like the anchors. In a competitive situation, you definitely need to train your own teachers. The most important thing is to maximize all your teachers and do your best. Another point to make is that in the case of different local education policies in China, this is the same as a registered company. Therefore, the textbooks are also different, and the college entrance examination also has different test papers.
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