The emblem must work together with the rest of the identity tools: brand name, colors, fonts, slogan and graphics that form style. We tell you in more detail why you need to use corporate identity on your site. To be remembered. Researchers have found that the eye path of users scanning Special Database content on the site resembles the letter "F". The main focus is on the top horizontal part which is the page header. If done in a corporate style with the use of the logo, customers will quickly understand who you are, what you offer and will remember the brand. To stand out from the competition. Brand elements reflect the personality of the company and tell customers how it is different from its competitors. Make sure your identity stands out from other companies in your niche.
To build loyalty A well-thought-out corporate identity creates a positive brand image and emotionally ties customers to you. By seeing your logo in other places (social media advertising or souvenir products), people will recognize the brand and trust it. Verify property. Chinese manufacturers can sign Abbas, Reebok or Nike products as often as they like, but there is nothing for real brands to worry about – their trademarks along with logos are protected by copyright. The original corporate identity confirms the quality of the products and their ownership. How to always be fashionable? Like any industry, graphic design has its own trends. Do you need to follow them? Let's talk about the trends of the last few years and how to create a logo for a site that will remain relevant regardless of fashion trends.