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The main premise is that, for what you design to be really attractive, you must take into account what motivates the users who are going to use your products. 20 UX books to start from scratch 4 SM Weinschenk, (2011) 'Intelligent Design. 100 things about people that every designer needs to know', Anaya 100 MORE Things Every Designer Needs To Know About People , by Susan Weinschenk This is the second part of Intelligent Design.
100 things about people that every designer needs to know and, like his Photo Restoration older brother, it aims to open a window that will help you understand how Internet users make decisions and what motivates them in their procedures and their way of interacting with apps and websites.
20 UX books to start from scratch 6 SM Weinschenk, (2016) '100 MORE things about people every designer needs to know', Anaya The Field Guide to Human-Centered Design , from IDEO.org Although it may seem obvious, putting human beings at the center of our designs —or what is the same, designing by and for them— is the key to their success. This book guides you step by step when it comes to solving typical problems in the day to day of a designer
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