On December 14, many Google AdWords Grant advertisers received an email Real Estate Photo Editing from the Google Ad Grants team advising them that the $2 maximum CPC limit has been lifted, effective immediately, for those using autobidding." Maximize conversions". Google Grant Email The first instinct was immediate joy and high-fives around the office. If you didn't know, nonprofits that use Google Grants receive up to $10,000 a month in “free” money to advertise on Google Search. However, the $2 maximum CPC limit prevented advertisers from competing with non-subsidized advertisers and spending the entire budget. Additionally, nonprofits that used their Google grant can't use it for Google Search Partners or the Google Display Network, making it even harder to spend the entire budget. BUT, with Real Estate Photo Editing this change of removing the max CPC bid cap. From $2, grant advertisers could now be more competitive and spend their entire budget. It sounds too good to be true…and it is.
What exactly has changed? After reading the updated program policies, you will Real Estate Photo Editing see that there have been significant changes that, in some cases, could suspend a Grants account altogether. changes to google adwords granting rules Why Google Made These Changes to Google Grants Accounts First, Google tries to ensure that the advertisements that appear to its users are relevant. Advertising Continue reading below They might also try to weed out nonprofits, especially accounts that aren't actively managed by paid search professionals (maybe a bit of a conspiracy theory here). What might be most frustrating about the new restrictions is that the exact issues Google is now trying to fix were somewhat caused by Google and the original limitations they put in place. Google has made it very difficult to spend the $10,000 given to nonprofits with the max CPC bid limit. From $2. Expanded geo-targeting (even if not entirely relevant to their nonprofit). Bidding Real Estate Photo Editing on general keywords (in some cases keywords that are too generic or not so relevant). Leveraging these tactics to spend more budget has led to many of the performance restrictions they recently put in place that started on January 1, including low click-through rates and low quality scores.
Again, the most important piece of information Google Grant advertisers Real Estate Photo Editing need is that on March 1, your account could be suspended if your account's click-through rate does not exceed 5%. Advertising Continue reading below Please note that after speaking with a member of the Google Grant team, they will audit accounts starting March 1 and check to see if any improvements have been made, then decide if an account will be suspended. Concrete steps to take If you think your account is at risk of being suspended, here are three steps you can take. 1. Check your account CTR Is your click through rate above 5%? If not, which campaigns, ad groups, or keywords reduce it the most? Are they extremely important to your organization? Otherwise, consider deleting them. If they are important, try Real Estate Photo Editing to improve the click-through rate. google grant clickthrough rate trend There are several ways to improve your CTR, including: Advertising Continue reading below Added relevant ad extensions specific to campaigns and ad groups. Rewriting advertising text to make it more relevant to your keywords (and testing advertising content).
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