Most people know that SEO no longer works alone in a vacuum. It needs to be Photo Background Removing worked as part of a larger marketing approach, with other channels impacting the success you have in search. This can be PPC, email marketing, social media, or offline advertising and promotion. But I would argue that PR is more important than any of them, with the impact that good PR can have on your SEO performance being far greater than all of the other channels above combined. But why is public relations so much more important than others? WHY PR Connections Links continue to be one of the most important ranking factors in Google and Photo Background Removing other search engines, and getting good ones is getting harder and harder.
Advertising Continue reading below I've written about ways to get links with Photo Background Removing quality content before, but public relations is another approach that can lead to links on some of the most powerful and influential websites. If you can only get a few pieces of information from national newspaper sites, major industry magazines, or popular regional sites, it can take your SEO performance to the next level and provide you with long-term benefits. Brand recognition Having a recognizable brand is becoming increasingly important in the SERPs and being featured on powerful third-party sites goes a long way in cementing you as a trusted brand. For years we've seen Google's results for competitive phrases increasingly favor big brands, at the expense of smaller independents, so the only way to recoup some of that pie is to also establish yourself as a Mark. If you can't beat them... If your brand name is mentioned in many places, be it on social media, news Photo Background Removing websites, or anywhere else on the web, there is no doubt that Google will go the extra mile to trust you and better classify you. Advertising Continue reading below reputation management Once people find something they want to buy on the web, they usually want to know if they're buying from a place they trust. If they don't know the one they found, they often do a quick search to find reviews of that place.
And they will come across review sites like TripAdvisor or Consumer Reports. I hope Photo Background Removing you do a good job and are nice to people so these places will tell a great story to potential customers, but people are fickle and even the best companies will have bad experiences with customers who leave reviews negatives. reputation management ratings However, if you've run a successful PR activity, the page 1 results for your brand are much more likely to be the third-party sites you've been mentioned on, whether it's a campaign or you conducted and which had national coverage. news, or a press release that has been featured in an industry publication. Final Photo Background Removing result? You have much more control over your online reputation and persuade that potential customer to buy with you. social proof Have you been featured on CNN, the Daily Telegraph or Lonely Planet? Or elsewhere of this ilk? Shout it from the rooftops! If your PR managed to cover you, get it on your website for everyone to see.
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