Big data analytics also taught Marcus the importance of Wedding Photo Editing cleaning up ROT (redundant, outdated, and trivial content) on any website. “Think about your house. We're all a bit messy and a bit lazy. Likewise, I can imagine you have a lot of content that maybe you should get rid of or merge with something else, ”he says.Wedding Photo Editing Allow plenty of time to get rid of old content - 12-18 months - to be sure you don't get rid of something that will likely drive traffic, especially if you have seasonal traffic. A company Marcus worked with providing information for seniors on Pflege.
de, a German site similar to Care.com.Wedding Photo Editing The content team was afraid to get rid of old content because they didn't want to lose all internal links and they thought some people might still want to see their old content. When they finally eliminated ROT, they found themselves getting rid of 95% of their content, leaving them with just 243 pages indexed in Google. A few months after doing this weeding, their SEO visibility had increased by 240%. pflege.de-seo-visiblity “Deleting old content can lead to impressive growth,” says Marcus. Wedding Photo Editing Deleting old content can lead to impressive growth, says MarcusTober.
SEO Click to Tweet HAND-CHOSEN RELATED CONTENT: Wedding Photo Editing A step-by-step process for evaluating your content Update remaining content to meet user intent Cleaning up your content includes not only removing ROT, but also updating the content you keep. "You have to make what's left really good," says Marcus. What does he mean by “really good” content? It means content that meets people's intentions - content that meets the information needs underlying the keywords and phrases they use. Big Data can help you do that.Wedding Photo Editing For example, Marcus points to a site called Answer the Public, which uses machine learning to create an on-the-fly visual of questions related to a given keyword. (If you read this blog regularly, you might remember that Wil Reynolds also praised the Answer the Public site in his speech on the ICC.) This passage from this article shows questions that people have typed in the search fields on The North Face jackets.
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