Make sure your capacity is ready for large spikes in traffic, create a load balancing plan in case the systems become overloaded. Monetize new traffic. Try new ad formats if you earn money by showing ads. If your app is paid or offers purchases, consider discounts. It is also not recommended to release new features during the holidays, unless they have been thoroughly tested, so as not to turn off the new audience with errors and overload technical support. Effective video advertising by ABCD Google derived its own formula for effective video advertising under the acronym ABCD: Attention, Branding, Connection, Direction. Read more about this framework in the official explanation.
We will try to explain the components using the example of a Christmas advertisement. Attention attention. To attract the attention of viewers, you should stand out from the rest of the content. Use phone number database bright colors, dynamic montage, intriguing elements, so as not to leave the viewer indifferent. If we talk about holiday advertising, then here you should either avoid clichés, or immediately play on them in an unpredictable way. Branding (branding). Often, holiday advertising tells long creative stories.
Shows how Santa carries gifts of a specific brand on a specific company's vehicle, or with a specific mail. In previous years, advertisers hoped that the audience would remember the brand if they watched a long and emotional story clip related to it. But our observations show that the brand should be in the first seconds of the ad , before the "Skip" button appears. But you can go further and show the brand throughout the video, for example, as TV channels do — show the logo in the corner of the screen. Connection. This term implies the creation of emotional connections with the viewer; creativity should make the audience think.
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